Most buying questions already have an owner. These are the ones that do not.
We ask grounded assistants the questions buyers actually type, several ways each, and record which brands come back. Where the answers scatter, the question is unclaimed. Every row links to that reading in full.
Across six question sets and fifteen phrasings we recorded 132 distinct brands, 115 of them named exactly once. Nobody owns any of these answers. But an unowned answer is only an opening if we can ship it, so the last column is feasibility rather than opportunity. 3 of six question sets currently have a verified route to a product. The highest-scoring row on this table is not the one to start with, and we would rather say that here than discover it after building twenty shelves against it.
| Question set | Phrasings | Distinct brands | Top share | Contestability | Can we ship it |
|---|---|---|---|---|---|
| Home fragrance | 3 | ≥21 | 9% | 91 | route verified |
| Sleep environment | 3 | 19 | 10% | 90 | partial, read the note |
| Creator desk kit thin | 1 | 3 | 33% tied | 67 | route likely |
| Bath and unwind thin | 2 | 25 | 4% tied | 96 | no route |
| Candle gifting | 3 | 21 | 9% | 91 | route verified |
| Scent nostalgia | 3 | 29 | 3% tied | 97 | route verified |
| Desk organisation | Not scored. The capture returned nothing for this question set, and a failed capture is not an empty category. | ||||
| Pet calm | Not scored. The capture returned nothing for this question set, and a failed capture is not an empty category. | ||||
| Candle occasions | Not scored. The capture returned nothing for this question set, and a failed capture is not an empty category. | ||||
Contestability is not demand. A high score says the answer is unsettled, never that anyone is asking. It is the second filter; the first is real search volume.
A product grid answers a question the visitor has already finished asking. The question they arrive with is which one, and for whom, and why that one. This table is that question, laid out so it can be narrowed rather than browsed. The full index of everything we have recorded lives at the inventory, which is where a crawler should start.